Media relations
Press releases and media relations that journalists actually read
We write news people want to publish, and send it to the specific reporters who cover your world. No spray-and-pray lists.
Media relations
Most press releases go straight to the bin. Here’s why ours don’t.
A journalist at a national daily can get hundreds of press releases a day. Most are about a company being ‘delighted to announce’ something nobody else cares about. They get deleted in seconds.
Our media relations work starts with the news, not the release. We find the part of your announcement a reader would care about, write it the way a reporter would, and pitch it personally to people whose beat it fits, with a short note on why.
When distribution makes sense, for example a funding round or an official statement, we also send your press release through wire and online distribution so it is indexed and searchable.
What’s included
From the first draft to the published story
Press release writing
Headline, lead paragraph, quotes and facts written the way newsrooms like them: short, clear and easy to lift.
Media list building
Reporters, editors and creators chosen for this story, across national, regional language and trade publications.
Personal pitching
Individual emails and calls with a reason the story fits, followed up properly without pestering.
Press release distribution
Wire and online distribution in India for announcements that need to be on record and searchable.
Press meets and media events
Invites, venue briefing, media kits and follow-up for launches and announcements that deserve a room.
Interview coordination
Scheduling, briefing notes and prep so you go in knowing what will be asked.
Is this for you?
You need this when you have
- A launch, funding round, expansion or milestone
- Data or research a journalist could use
- A founder with a story worth telling
- An event you want covered
- An official statement that has to be on record
How we do it
The process
Find the news
We dig out the angle that makes your announcement worth reading.
Write and approve
You get the release and pitch drafts to review, usually within a few working days.
Pitch and distribute
Targeted outreach goes out, plus distribution where it adds value.
Follow up and report
We chase replies, arrange interviews and send you every link.
What is press release distribution?
It means sending your press release through news wires and online newsrooms so it is published and indexed. It is good for being on record and for search visibility, but on its own it rarely leads to editorial stories. That’s why we pair it with personal pitching.
Can you publish in a specific regional language paper?
Yes. We pitch Hindi and other regional language media when your audience reads them, and can arrange translation of your press material.
How long does a press release take?
Writing and approval usually takes a few working days. Outreach starts as soon as you sign off. For time-sensitive news, tell us early and we will work to your date.
Will every journalist publish our story?
No, and nobody can promise that. Our job is to make it easy for the right journalists to say yes. You will see who we pitched and who responded.
Works well with
Services clients often pair with this
Public Relations
A PR plan built around the one thing you want people to believe about you, and the stories that prove it.
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Articles, founder posts and case stories that make journalists and buyers take you seriously.
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When people Google you, they should find the truth. We fix what shows up and keep it that way.
Read moreNext step
Got news? Let’s get it published.
Send us what you are announcing and when. We will tell you which media we would pitch and how we would angle it.