Content marketing
Content marketing that makes people, and journalists, take you seriously
Articles, blogs, founder posts and case studies written by people who know what an editor will publish and what Google will rank.
Content marketing
Good content does three jobs at once
A strong article on your website can answer a customer’s question, rank on Google for years, and give a journalist a reason to quote you. Most content only manages one of those, if any.
We write content that pulls its weight. Blogs built around real searches. Bylined articles placed in industry publications under your name. Case studies with actual numbers. LinkedIn posts that sound like a person.
Everything is written for your audience first and edited with a newsroom’s eye, so nothing goes out padded or vague.
What’s included
Types of content we write
Blog and SEO articles
Long-form answers to the questions your customers type into Google.
Website copy
Home, service and about pages that explain what you do in plain words.
Bylined articles
Opinion and expert pieces written with you and pitched to relevant publications.
Case studies
Client stories with the problem, the work and the result, approved by the client.
Founder content
LinkedIn posts, speeches and interview answers in your voice.
Newsletters
Monthly emails that people actually open, built from your best content.
Is this for you?
This is for you if
- Your website has few pages and little traffic
- You know your industry but don’t have time to write
- You want to be quoted as an expert
- Your sales team keeps answering the same questions
- Your blog hasn’t been updated in months
How we do it
The process
Topic research
Searches, competitor gaps and your own expertise turned into a topic list.
Briefs and interviews
Short calls with you or your team to get the real insight.
Writing and editing
Drafts you review, edited for clarity and SEO.
Publish and promote
On your site, in publications, on social and in newsletters.
Who writes the content?
Our writers, working from short interviews with you. We don’t publish anything without your approval.
Is the content written by AI?
Our writers do the writing. Tools may help with research or checks, but every piece is written and edited by a person who understands your business.
Can you publish articles under our founder’s name?
Yes. Bylined articles are written with the founder, approved by them, and pitched to publications that accept expert contributions.
How many articles do we need?
Consistency beats volume. Two or four strong articles a month usually beat ten thin ones.
Works well with
Services clients often pair with this
Digital Marketing & SEO
Search visibility that keeps working long after a news story drops off the front page.
Read moreMedia Relations & Press Releases
Press notes that read like news, pitched one by one to the journalists who cover your space.
Read moreSocial Media Marketing
Channels that sound like you, post on time, and give your coverage a second life.
Read moreNext step
Have expertise nobody knows about?
Let’s turn it into content that ranks, gets quoted and brings in enquiries.