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PR and digital marketing, explained plainly
Practical advice on press coverage, press releases, reputation and growth for Indian businesses.
How to write a press release Indian journalists will actually read
Journalists decide in a few seconds. Here's how to make those seconds count.
Earned media vs paid media in India: what you’re actually paying for
A feature, an advertorial and a wire release can look almost the same online. They are not the same thing.
How to choose a PR agency in India: 9 questions to ask before you sign
Most bad PR relationships could have been avoided with a few blunt questions at the start. Here they are.
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