Public relations
Public relations services that earn you real coverage
A plan for what you want people to say about your business, and the stories, interviews and press that make them say it.
Public relations
PR is the reason people trust you before they meet you
Think about the last time you chose a doctor, a school or a software vendor. Odds are you searched the name first. If you found a newspaper profile or a quote in an industry report, you trusted them a bit more. That is public relations doing its job.
Our PR services in India start with one question: what should people believe about your business that they don’t believe yet? Then we work backwards, finding the stories that prove it and getting them in front of the journalists, editors and creators your customers follow.
We don’t measure success in press releases sent. We measure it in coverage that ran, in places that matter to you.
What’s included
Everything a proper PR programme needs
PR strategy and messaging
Three or four messages you want attached to your name, written down and agreed, so every interview and article pulls in the same direction.
Story angles
Founder journeys, data from your business, trends you can comment on, local impact. We find the angles that make a journalist reply.
Media outreach
Personal pitches to reporters, editors, columnists and podcast hosts who cover your industry in national, regional and trade media.
Founder and thought leadership PR
Bylined articles, expert quotes and speaking slots that position your leadership as the people to ask.
Launch and event PR
Press notes, media invites, press meets and follow-up for launches, openings, funding news and milestones.
Crisis communication
A calm plan for when something goes wrong: holding statements, media handling and what to say on social media.
Is this for you?
This is a good fit if you
- Have something new to announce and want it noticed
- Are a founder who should be more visible than you are
- Sell to people who research you before buying
- Are entering a new city, state or market
- Want credibility with investors, partners or hires
How we do it
The process
Discovery call
We learn the business, the audience and what you want to be known for.
Strategy and angles
You get a short plan with key messages and the first set of story ideas.
Press kit and pitching
We write the materials and start pitching, one targeted journalist at a time.
Coverage and reporting
We handle interviews and follow-ups, then report every month on what ran.
What is the difference between PR and advertising?
With advertising you pay for the space and say whatever you like. With PR, a journalist or creator decides to talk about you, which is why people trust it more. Most businesses need both, and we can help with each.
How long should a PR campaign run?
A single announcement can be handled in a few weeks. Building a reputation takes longer. We usually suggest at least three to six months of steady work so journalists start to recognise your name.
Do you write the press releases?
Yes. Writing is a big part of the job. Press releases, pitches, bylined articles, founder bios and talking points are all written by our team and approved by you.
Can you get us on TV or podcasts?
We pitch broadcast and podcast slots as well as print and online media when the story suits it. We will prepare you for the interview too.
Works well with
Services clients often pair with this
Media Relations & Press Releases
Press notes that read like news, pitched one by one to the journalists who cover your space.
Read moreOnline Reputation Management
When people Google you, they should find the truth. We fix what shows up and keep it that way.
Read moreContent Marketing
Articles, founder posts and case stories that make journalists and buyers take you seriously.
Read moreNext step
Let’s find the story in your business
Book a free call. We will share two or three angles we think the media would pick up, and be honest if we think the timing is wrong.