Branding
Branding that gives the media something to remember
Positioning, voice and visual identity worked out together, so the brand people meet matches the story we tell about you.
Branding
A logo is not a brand. What people say about you is.
We have seen it many times: a company with a great product and a forgettable name, a website that says the same thing as five competitors, and a founder who describes the business differently every time.
Our branding work fixes that before we spend a rupee on promotion. We start with positioning, meaning who you are for and why you are different, then build the name, tagline, voice and look around it.
Because we are also a PR agency, we brand with the press in mind. A clear position makes you easier to write about.
What’s included
The pieces of a brand we build
Brand strategy
Audience, competitors, positioning and the promise you can actually keep.
Naming and tagline
Names that are easy to say, spell and search, with checks on domain and social handles.
Messaging
What you say about yourself, in what order, for customers, investors and the press.
Visual identity
Logo, colours, type and imagery that work on a billboard and a phone screen.
Brand guidelines
A practical guide so your designers, agencies and staff keep things consistent.
Rebrand launch
How and when to tell customers, staff and media, so the change looks deliberate.
Is this for you?
Branding is worth doing when
- You are launching a new company or product
- Your brand looks or sounds like your competitors
- You have grown and your identity hasn’t
- You are about to invest in PR or advertising
- Different people describe your business differently
How we do it
The process
Workshop
A session with you and your team on audience, competition and ambition.
Positioning
We write the positioning and messaging and agree it with you.
Identity
Design routes, feedback, refinement and final files.
Roll-out
Guidelines, templates and a launch plan, including PR.
How long does a branding project take?
A focused positioning and messaging project can be done in a few weeks. A full identity with naming and guidelines takes longer, depending on feedback rounds.
Can you refresh our brand without changing the logo?
Yes. Often the bigger problem is messaging and consistency, not the logo. We will tell you what we think needs to change and what doesn’t.
Do you design websites as part of branding?
We can. Website design is a separate service, but many clients do both together so the new brand launches with a site that fits.
What do we get at the end?
Positioning and messaging documents, your identity files in every format you need, and brand guidelines.
Works well with
Services clients often pair with this
Public Relations
A PR plan built around the one thing you want people to believe about you, and the stories that prove it.
Read moreWebsite Design & Development
Fast WordPress sites with a proper newsroom, so the coverage you earn has a home.
Read moreSocial Media Marketing
Channels that sound like you, post on time, and give your coverage a second life.
Read moreNext step
Let’s make your brand easy to talk about
Tell us where your brand is today and where you want it to be. We’ll suggest the smallest change that makes the biggest difference.