Social media
Social media marketing that sounds like you, not like a template
Instagram, LinkedIn, Facebook and YouTube run on a plan, posted on time, and tied to the bigger story we are telling about your brand.
Social media
Posting every day isn’t a strategy
Plenty of brands post daily and get nowhere. The posts look fine. They just don’t say anything, and they look like everyone else’s.
We start with what your audience actually cares about, and what you can say that your competitors can’t. Then we build a monthly content calendar of reels, carousels, founder posts and stories, and we use your press coverage as content, because ‘as featured in’ is one of the strongest posts a brand can make.
Paid social is available when you need reach fast, with budgets and targeting agreed up front.
What’s included
What we handle for you
Strategy
Which platforms matter for you, what to post there and how often, written down.
Content calendar
A monthly plan you approve in one go, so posting never depends on someone’s free time.
Creative production
Post design, short videos and reels, captions and hashtags in your brand voice.
Founder and LinkedIn presence
Ghostwritten posts and profile clean-up for founders and leaders.
Community management
Replies to comments and messages, and flagging anything that needs your attention.
Paid social
Meta and LinkedIn campaigns for launches, events and lead generation.
Is this for you?
Good fit if
- Your accounts are inactive or inconsistent
- You post but nothing happens
- Your founder should be visible on LinkedIn
- You want your press coverage seen by more people
- You need someone to own social so you don’t have to
How we do it
The process
Audit
We review your accounts and competitors.
Strategy and pillars
We agree what you will talk about and why.
Monthly calendar
You approve a month of content at a time.
Post, reply, report
We publish, manage comments and report each month.
Which platforms should my business be on?
Usually fewer than you think. A B2B company may only need LinkedIn and YouTube. A restaurant needs Instagram and Google. We will recommend based on where your buyers spend time.
Do you shoot videos and reels?
We plan, script and edit short videos. For on-location shoots we can arrange production or guide your team to shoot on a phone.
How many posts per month?
It depends on the plan and platform. We would rather post fewer good things than fill a quota.
Do you run Instagram and Facebook ads?
Yes, with a budget and targeting agreed with you. Ad spend is billed separately from our fee.
Works well with
Services clients often pair with this
Content Marketing
Articles, founder posts and case stories that make journalists and buyers take you seriously.
Read morePublic Relations
A PR plan built around the one thing you want people to believe about you, and the stories that prove it.
Read moreGoogle Ads
Search and YouTube campaigns for when you need enquiries this month, not next quarter.
Read moreNext step
Make your social channels worth following
Send us your handles. We’ll tell you what is working, what isn’t, and what we would post next month.