Google Ads
Google Ads that bring enquiries, not just clicks
Search, Performance Max and YouTube campaigns set up properly, tracked properly, and reported in plain language.
Google Ads
PR builds trust slowly. Ads bring leads this week.
PR and SEO are long games. Sometimes you need enquiries now, for a launch, an event, a new branch or a slow month. That is where Google Ads earns its place.
We build campaigns around the searches that show buying intent, write ads that match the landing page, and set up conversion tracking before spending your money. Then we cut what doesn’t work every week.
Your ad account stays in your name. You can see exactly what is spent, and on what.
What’s included
How we run your campaigns
Search campaigns
Ads on the exact searches your buyers make, with negative keywords to cut waste.
Performance Max
Google’s automated campaigns, used carefully, with good assets and clear goals.
YouTube ads
Short video ads for launches, brand awareness and remarketing.
Local campaigns
Calls and directions for businesses with physical locations across India.
Conversion tracking
Forms, calls and WhatsApp clicks tracked, so we optimise for leads, not clicks.
Landing pages
Advice on, or builds of, pages that turn ad clicks into enquiries.
Is this for you?
Google Ads makes sense when
- You need enquiries quickly
- You are launching a product, branch or event
- People already search for what you sell
- You have tried ads before and wasted money
- You want to support PR with paid reach
How we do it
The process
Audit and research
Account, keywords, competitors and your margins.
Build
Campaigns, ads, tracking and landing page checks.
Launch and optimise
Weekly changes to bids, keywords and ads.
Report
Spend, leads and cost per lead, every month.
How much should we spend on Google Ads?
Enough to get meaningful data. It depends on how competitive your keywords are. We will suggest a starting budget after looking at your market, and ad spend is paid directly to Google.
Who owns the Google Ads account?
You do. We work inside your account so you keep the history and data if you ever move on.
How soon do Google Ads work?
Ads can start bringing clicks the same day they go live. It takes a few weeks of data to tune them for good-quality leads.
Do you also run YouTube ads?
Yes, especially for launches and to remarket to people who visited your site or saw your coverage.
Works well with
Services clients often pair with this
Digital Marketing & SEO
Search visibility that keeps working long after a news story drops off the front page.
Read moreSocial Media Marketing
Channels that sound like you, post on time, and give your coverage a second life.
Read moreWebsite Design & Development
Fast WordPress sites with a proper newsroom, so the coverage you earn has a home.
Read moreNext step
Stop paying for clicks that don’t call
Share your account or your goals. We’ll show you where the money is leaking and how we’d fix it.